Nokia has made the battle (for the top mobile brand ) pretty interesting by slashing its mobile prices by upto 10 percent .This has put lots of pressures on nokia rivals like sony ericsson , motorola. Nokia positions itself well in the market by holding a market share of about 40% and making huge profits , while its Rivals like motorola and sony ericcson are failing miserably to make some profits. Motorola as already announced the spinning off its loss making mobile phone devisions as the losses due to mobile division is pulling down the whole company , on the other hand sony announced that its profits where also hit by mobile division .

The biggest fall in price has been made on its music and media phones (specifically, the Nokia 5310, 5610 and N81 8GB), putting particular pressure on Sony Ericsson's Walkman range and Motorola's ROKR range.Even though it is a happy trend for the mobile customers , in the long term it may prove the contrary as the mobile phone innovations will be less due to slashing of prices and losses made by most of the companies.

It would be interesting to see the reactions from sony ericcson and motorola on slashing of prices.obviously, they would also slash the price but the interesting point is whether they would cut the prices of their phone below 10 percent or above it.